What Should We Be Testing?

This year we've been testing some of the things that maybe a year and a half ago, two years was best practice. It used to be last year, before i o s, that we would recommend all the things that kind of were hinging on the agrithm of facebook to create the success. So if you're not testing, you might be leaving money on the table by not testing the alternative. And so that really comes down to how you set up your campaigns,. c b o or not. Dynamic creative. Look like audiences versus interest in demographic base audiences.