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How Does Shrinkflation Work?

BrainStuff

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Introduction

Major brands have reduced the number of individual sheets on each toilet paper roll. A Charmin's mega roll shrunk by 7.5%, a Kirkland Signature's rolls dropped by 10.5%. AngelSoft's mega roll plummeted by a 25% reduction. While there are fewer sheets per roll, the price per roll has remained the same.

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