The Importance of Focusing on a Niche

I think there's something in that a lot of people who build an audience or sell a product of any kind and struggle to get traction often, like, Ham. And so I said, this is for designing iOS applications, right? And so we've taken all of design from graph design to web to interface to mobile,. everything and said, nope, only iOS apps at a time when that was relatively small. So I think that focus on a specific niche or a specific audience is absolutely key.