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How Do You Model Your Forecasts?
Lift's forecasting system is designed around causal models, so it's sortof unique in that way. We think of it as a causal model where we have certain notes in the grap that we control. And then there are nodes that are market place outcomes, tho, things that like happen. So when o, you're set those for future values, you can't forecast. It's something that you're going to do.