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Startup Series – Rob Forster, Wonderbird Spirits - Making Gin Is Truly An Art | #333

The Meb Faber Show - Better Investing

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How Does Recipe Development Work?

We started with more than 20 botanicals during our recipe development. Recipe development, after we had developed confidence in that base spirit, as i said, and knew that we could replicate that time and time and time. The reason it says number 61 is that was the 60 first combination of those ten botanicals. We got up into 80, number 84, but kept coming back to 61 as something that we really felt strongly about being an excellent product. And so we went to market in may of two thousand 19.

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