Frugality vs. Brand Perception

We explore the complex relationship between cost and quality, debating whether "more expensive is always better." We deep dive into the fascinating psychology, sneaky marketing tactics, and real-world financial implications behind our purchasing decisions. We discuss a range of products, including mattresses, groceries, clothing, and cosmetics. We explore why we're often convinced to pay more and when it makes sense. Get ready to embrace your inner discerning customer and rethink your shopping cart, from your sheets to your sneakers, and maybe even your vasectomy choices!

Get the full show notes, show references, and more information here: https://www.insideoutmoney.org/118-is-more-expensive-better-when-it-pays-to-pay-more/