2min chapter

HBR IdeaCast cover image

What Superconsumers Can Teach You

HBR IdeaCast

CHAPTER

What Is a Super Consumer?

A super consumer is someone who has a lot of passion and profitability in a certain category. They kind of love ta category and buy a lot of it at the same time. The best way for companies to grow is to actually try to make the pie bigger, he says.

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