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9min chapter
Samsung's Benjamin Braun on the Olympic sponsorship and minimax marketing
On Brand with ALF & Rory Sutherland
Tech Innovations Enhancing Olympic Athlete Experiences
This chapter explores the dynamic partnership between Samsung and Olympic athletes, focusing on technology's role in improving communication and performance during the Games. It highlights innovative products like AI interpreters and wearables, alongside a discussion on how these advancements transform daily life and entertainment, including Samsung's unique The Frame TV.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode