The Importance of White Space in a Company

"We want to make real companies that are built forever," he says. "They come from the idea stage, created, developed, brought to market and acquired one day, but then they go on and live forever." The company's first stop is looking for white space -- a unique value proposition for a core consumer. It can be subtle mic marketing angle or an extraordinarily defendable IP. But above all, we need a clear path to liquidity,. He adds: "At the end of the day, we're really wanting everything that we create to create some sort of return"