The Rise of Gen Alpha: Influences on Skincare Trends

Exploring how social media has shaped the skincare interests of younger generations, this chapter delves into the phenomenon of Drunk Elephant tweens and the popularity of skincare products among children. It analyzes the impact of active ingredients, the shift in beauty standards towards natural glow, and the influence of social media on skincare routines among youth. The chapter also emphasizes the importance of starting a basic skincare routine early in life for long-term skin health benefits.