The Importance of Gamification in Games

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A lot of people are just a little too old to look at games and figure out what's important to take away from them. I think that my age, like right now at the time of recording those podcasts, I'm 24 turning 25 in a few months. It's almost like their parents watching their kids sit in front of a game console for hours and asking themselves, why is our child so addicted? You know, but that's not really like the question that the kids are asking. But those aren't really the important parts of games.

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How do you design a product to handle user failure? How do you keep users motivated even when they fail? How do you successfully onboard new users? What are some different kinds of search behavior? How and when does gamifying a product increase user engagement and success? What psychological components do games attempt to engage with? How do we develop expert intuition in a domain?

Rob Haisfield is a behavioral product strategy and gameful design consultant. He applies behavioral science and game design principles to products to influence user behavior. This is based on the thesis that when people use tools in ways that allow them to more effectively accomplish their goals, they gain more value. He also works as a behavioral product strategist for Spark Wave and its various portfolio companies, recently focusing on the onboarding for GuidedTrack. You can learn more about him at robhaisfield.com, follow him on Twitter at @RobertHaisfield, or email him at rob@influenceinsights.io.

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