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In this episode I chat to Marques Brownlee also known as MKBHD, one of the largest and most respected tech YouTuberās in the world with over 16 million subscribers. In the conversation we discuss the creator economy, the evolution of his business and how heās stayed consistent and relevant on the platform over the past 10 years. Enjoy!
(00:00) Intro
(01:23) Stating consistent over the last 13-14 years?
(03:30) The lifespan of a creator
(07:05) Your process for making YouTube videos
(09:07) What is the MKBHD business model?
(13:55) Approaching the relationship between money and lifestyle
(18:30) Whatās your opinion on quality vs quantity?
(19:42) What does the org chart look like?
(22:47) The octopus analogy
(24:16) Are you still editing yourself? 14:49 Whatās been the biggest challenge of having a team?
(25:45) How does your business operate? 30:03 Why a robot studio? 33:04 How did covid impact your business?
(45:01) How much do you care about analytics? 48:00 Whatās your relationship with goals?
(50:33) Your dream video studio
(53:27) Do you worry about the longevity of creators?
(55:02) How are you thinking about shorts?
(01:01:00) Should we use clickbait titles for growth?
(01:05:48) How do you deal with hate?
(01:09:29) Starting your podcast, Waveform
(01:11:59) The studio and your team
(01:17:44) Angel Investing
(01:19:41) Personal goals
š CONNECT WITH MARQUES
š„ YouTube Channel
š¬ The Studio
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š» Website
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