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Really Care for Them: Selling with Emotional Intelligence with Mareo McCracken

Living and Leading with Emotional Intelligence

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Navigating Client Desires in Coaching

This chapter explores the complex relationship between what clients want and what they truly need in coaching and consulting. The discussion emphasizes the significance of understanding deeper motivations behind desires, especially around money and success, and the role of salespeople as guides in this process. Strategies for fostering effective communication and utilizing storytelling to engage clients are also highlighted, underscoring the need for humility and emotional intelligence.

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