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Episode 109: Marketing and sales playbooks: how both teams SHOULD work together with Stapho Thienpont
Full-Funnel B2B Marketing Show
How to Execute a Demand Generation Program
So, everything that we are doing is aligned with the goals with business objectives and with solving the bottlenecks and friction points that basically prevent our companies cross our company to grow. And this list should be built based on the ICP that both teams mutually agree right on. So quite often. Marketers let's say there is a demand generation function right and marketers might be targeting different verticals geographical markets and trolls. So it's just the broad targeting without ever diving deeply into targeting the accounts that are sales currently talk to. But aside from this make sure that you have dedicated place to warm up to continue the nurturing of the accounts that I mentioned.
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