How to Scale a Niche Media Company

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When I first got involved in niche media, I had a very different definition of what niche content was. And now I see niche content as content that is not produced for everyone. We understand with every piece of content we produce, if you take 10 people off the street, some of them aren't going to care about it. It's so crazy how many niches out there that are underserved?

Should you be concerned if your content doesn’t appeal to everyone?

According to BarBend’s Head of Brand, David Tao, you should embrace it because it’s actually one of your greatest strengths as a marketer. David and Daniel discuss the ways in which niche content gives you a competitive advantage and how to use it to gain a broader audience.

David also unveils his three biggest tips for scaling a company organically, including optimizing SEO strategy, using good design principles, and being consistent in your work, and explains the one marketing hill he would die on.

0:00 Intro/Background

4:07 Scaling Niche Companies

11:39 Scaling Organically

21:00 Growth Levers for Scaling BarBend

29:14 A Hill to Die On

Learn More About BarBend:

https://www.barbend.com

https://www.breakingmuscle.com

Follow David:

Instagram: https://www.instagram.com/davidthomastao

Twitter: https://www.twitter.com/d_tao

LinkedIn: https://www.linkedin.com/in/datao/

Email: david@barbend.com

Follow Daniel:

Twitter: https://www.twitter.com/Dmurr68

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

And thanks to our episode sponsor, Retention. What do brands like Warby Parker, Dr. Squatch, Vital Proteins, and Blendjet all have in common? Retention.com is their highest-performing ROAS channel by far. Visit Retention.com to book a demo today.

www.workweek.com/brand/the-marketing-millennials

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:

www.workweek.com