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The key to a great hypothesis - Mark Tsirekas on The Product Experience

The Product Experience

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What Is a Good Hypothesis?

What does a good hypothesis look like? What does it include? You know, zosa is a scientific company, and we work a lot with science in our corps. So i'm going to actually work my procmandran hat and focus on the non scientific part for a second. I think a great hypothesis, fundamentally, is a hypothesis whose outcome delivers a clear action for the produc tem,. And that action delivers a better customer experience. This sounds like if we were using teresa toris approach of the opportunity solutions tree.

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