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EP 13 - How Kenny Hanson Built Mentor Pass [Special Guest]
Adspend with Ash Melwani and Rabah Rahil
Are You Creating Value?
Ashley Greene: I think so many people built castles on sand, so to speak. And then the actual market kind of just shook everything out and it's like, oh, you have no foundation. The hurricane hit and now your whole marketing ecosystem just imploded because the algae that was these underpriced Facebook ads just went away. It's been a market correction where you have to have this fundamental product market fit. For example, our Slack groups over a thousand people now, Ash is active in there. We have just for hire a fire team doing incredible stuff in his creative channel. That starts to become a moat around your brand that it's really hard to replicate.
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