How to Be a Better Customer and Grow at the Organization

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No leader is going to say yes to someone reporting up to them saying like, hey, I think we need to adopt this total change across the business. Like just doesn't work that way. So proving it out in a project here, a project there, then starting to roll it out to maybe your team or do some cross functional projects definitely is a smoother in. And I'm glad we're talking about this because that is a now that the book is out.

Why should businesses forget the funnel? And is the funnel really just an oversimplification of what drives revenue?

Claire Sullentrop, author of “Forget the Funnel,” certainly thinks so, and she’s here to discuss the reasons why businesses need to focus on the larger, qualitative data driving customer growth.

She and Daniel chat about the importance of identifying and mapping out the ideal customer journey, the right questions to ask when conducting customer research, and how to operationalize customer motivation.

0:00 Intro

1:40 Forget the Funnel

6:55 Mapping the Ideal Customer

9:17 Adopting Customer-Led Growth

17:36 Customer Retention

22:05 Improving Conversion Rates

25:28 A Hill to Die On

27:34 Contact Us

www.forgetthefunnel.com

Follow Claire:

LinkedIn: https://www.linkedin.com/in/clairesuellentrop/

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