161 - Why You Should Forget the Marketing Funnel, with Claire Sullentrop
The Marketing Millennials
00:00
How to Be a Better Customer and Grow at the Organization
No leader is going to say yes to someone reporting up to them saying like, hey, I think we need to adopt this total change across the business. Like just doesn't work that way. So proving it out in a project here, a project there, then starting to roll it out to maybe your team or do some cross functional projects definitely is a smoother in. And I'm glad we're talking about this because that is a now that the book is out.
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