Navigating Sweepstakes: Challenges and Strategies

00:00 Introduction 02:18 The Pros and Cons of Running Sweepstakes 10:09 The Impact of Sweepstakes on Revenue and Customer Engagement 13:30 Q4 Planning: Leveraging Gift-Giving for Increased Sales 18:16 TV Advertising and Other Marketing Channels 23:49 Q4 Sales: Gift-Giving vs. Gift-for-Self 30:45 Finding the Perfect Gifts 32:11 Advertising Strategies for the Holiday Season 34:38 The Power of Direct Mail in Marketing 49:30 The Risks of Publicly Traded Chinese Companies 54:12 The Impact of Personal Appearance on Professional Success

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