Trae Stephens, Ashlee Vance, Avi Schiffmann, Shaan Puri, Justin Mares, Max Meyer, Everything is Computer
TBPN
00:00
Navigating Business Metrics and Effective Branding Strategies
This chapter discusses the importance of measurable company metrics in identifying and addressing business challenges. It also explores branding strategies, particularly counter-positioning, and how creators can utilize their media influence for business investment beyond traditional advertising revenue.
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