Trae Stephens, Ashlee Vance, Avi Schiffmann, Shaan Puri, Justin Mares, Max Meyer, Everything is Computer
TBPN Live
Navigating Business Metrics and Effective Branding Strategies
This chapter discusses the importance of measurable company metrics in identifying and addressing business challenges. It also explores branding strategies, particularly counter-positioning, and how creators can utilize their media influence for business investment beyond traditional advertising revenue.
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