Thinking About Thought Leadership - The Earned Secret

I think it's hard to creat good thought leadership from a truly cynical place. Wath, the idea of the earned secret. What is your mote? What is the thing that you know that nobody else out there knows that's going to allow you to build a business and sustain a competitive position in the market place? And if we think about content asmark place of ideas, then there's a pretty clear parallel between the earned secrets of your business and the earne secrets of your content. In a lot of cases, i really think they're the same thing.