How to Write a Good Copy for the Mass Media

Most of it, I think, is the mass media pushing a kind of agenda. They're using neuro-linguistic programming to emphasize certain keywords. And for most of us, the other interesting technique that has been used ever since the beginning of broadcast media is the stories are kept short. So you're constantly bombarded with this stuff. The person who's most vulnerable is the person who refuses to face that they've been tricked by.