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Chipotle: Steve Ells (2017)
How I Built This with Guy Raz
The Design Aesthetic for Chipotle
The design aesthetic for chipotle was very much about how it was put together. And i think this spoke to the food. So as you looked past the counter into the kitchen, you could see the basic ingredients,. You know, chicken and steak and avacatos and rice and beans and all the things. The connection built environment, was something that made the brand special....
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