If you’re struggling to charge enough for your work, you're not alone. The solution is simple: raise your prices. It's the easiest way to increase your earnings. But lots of us face resistance and doubt when it comes to actually doing it.
To tackle this problem, we need to first understand our beliefs around pricing and money. We may have limiting beliefs that are holding us back from charging what we're truly worth.
To overcome these beliefs and raise our prices, we can follow these steps:
- Conduct a mental audit of our clients and identify who values our work the most.
- Decide on a new price point and communicate it confidently to our clients.
- Practice talking about money in a non-threatening setting to build our confidence.
- Keep in mind that price is a signal and can attract new, higher-paying clients.
If we don't tackle our pricing hang-ups, we risk staying trapped at our current earnings level and missing out on opportunities for growth and investment in our work.
Start today, by conducting a mental audit of your clients and identifying who values your work the most. Then, consider raising your prices and communicating the change confidently to your clients. Remember, the more we talk about money, the easier it becomes.
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