The Risk and Reward Trade Off of Liquidity

When we think about the 30 year olds with whom we work who are in the 1%, a common thread that has been true of these folks is they make sure that they maintain plenty of liquidity. That's not just cash, it's meaning you're building assets. You're building investments outside of your business or what you're doing your day job so that you do have, you're on the path to independence,.