The Balance Matters

I'm a believer in growing organically. I think you should always be doing that. But there are going to be situations where your leadership team says, we need to make sals now. So the investment of that hundred thousand dollars is going to change. You're going to put more into the direct response or paid search ads to drive people to your product or services. It comes back to the objective. At the end of the day. There's best practices. And i do think the balance matters. Some marketing campaign some that are short lived, some that take longer to execute.