The Importance of Creativity in Every Organization

Creativity is important to every organization not just the creative ones. IBM did a survey of like 1500 CEOs and creativity was unsurprisingly the most important. If you aren't regularly attending to the muscle you know you're going to show up to the to the sprint with chio stains on your jumper right like you're not. And to not curl that gallon of milk is a missed opportunity for sure.