The Pain of Working on a Product That Customers Don't Feel

We're changing domains on accounts, setting up systems so that accounts can continue to use the legacy domain or use the new domain. We're using subdomains with accounts in them. But then even more complex is we also have this, like, viral flow where you can, like, share a link. That person registers themselves as a respondent but then that person creates their own account. So all these flows have to keep working and we're just working through that mess right now. It's one of those moments where you're doing a lot of work that customers don't really feel and doesn't move the needle on revenue,. You have no choice but to finish it.