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Nestlé’s KitKat Diplomacy: Neutrality vs. Shared Value

Cold Call

CHAPTER

Why Did You Choose to Base Your Business in Switzerland?

Nestle is quite simply the largest food and beverage company in the world. The founders of the firm are not Swiss in origin. But why do they decide to base the business in Switzerland? Well, yeah. It has a big dairy industry. And so a Swiss-based company could claim the benefits of being neutral.

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