79. Valuations, Buyer Psychology & The Sales Shift You Can’t Ignore
The Complete Agent Podcast
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Strategic Direct Mail in Real Estate
This chapter explores how direct mail can effectively engage potential real estate sellers and buyers, illustrated by a successful case study. The speakers emphasize the need for personalized communication and a buyer-centric approach, along with utilizing innovative tools like Spectre. They also discuss the psychological impact of unsolicited offers and strategies for targeting previously withdrawn listings in a changing property market.
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