i wash five million dollars in three years was the floor fo bo had to clear for samson. The partnership was a relatively low stakes gamble. To foo boo, it was life or death. We sold 30 million dollars worth of products in three months. It was exactly the strategic partnership they needed to scale.
How do you create authentic partnerships to build scale? In Part 1 of our two-part series featuring Daymond John, founder of FUBU and one of the original “sharks” on ABC’s Shark Tank, Daymond shares lessons from FUBU’s earliest days in Queens, where he partnered with bouncers, bodegas, his neighbor LL Cool J, and his earliest collaborator and investor (his mom) to turn a great idea into a billion-dollar urban wear brand. Coming in Part 2: Transcending the transactional with Shark Tank, the Kardashians, and more.
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