How Paddington became the spokesbear for Britain
The New Statesman | UK politics and culture
Nostalgia and Commercial Partnerships Featuring Paddington Bear
This chapter explores the emergence of nostalgia-driven products aimed at adults, spotlighting collaborations like Paddington Bear cologne and partnerships with MasterCard and TikTok. The conversation wraps up with an advertisement for BetterHelp, promoting online therapy services.
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