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Elf on the Shelf is a tool of surveillance capitalism

The Blindboy Podcast

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Jeremy Bentham, the Elf on the Shelf, I'm Not Going to Steal the Sweets, I Don't Need to Know if I'll Get Cut

A Christmas market sweet shop was using an elf in the shelf for security. So I rock up as an adult man thinking to myself, there's all the sweets right in front of me,. I could just rob them," he says. "I'm not stealing the sweets because I'll feel bad afterwards, I'd feel like a shithead so it's not happening" 'The elf on the shelf is actually rooted in philosophical theories that underline modern neoliberal capitalism' - Jeremy Bentham.

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