Alphabet's Opportunity Hypothesis - How to Find the Next Big Thing

Alphabet is a great example of how a big company can address the innovator's dilemma. Big companies don't want to be disrupted, so they're also often trying to find blue sky opportunities. If you have an existing product, it's totally reasonable if your first opportunity hypothesis focuses on iteration rather than blue sky improvements. For this reason, private start ups that can find new opportunities stand a chance of disrupting an incumbent.