How to Grow a Top 10 Podcast + Impatience with Action, Patience with Results [Sam Parr, Shaan Puri]
The Swyx Mixtape
Introduction
i'd like to hear sometimes about their strategy, even though i don't intend to grow the same way. Like to hear gro strategys. And sampar is one of the best grof hackers on the planet. But then shan pury actually takes it into a more philosophical direction towards the end. So statein for that a in three one. In april, we did 436 thousand donloads. That's a 30 % gain. About in may, it's tracking towards around 520 thousand - which is another tenty, 20% increase. I think we can keep going.
Listen to MFM (1hr in https://www.youtube.com/watch?v=MBIgYNAI9Fk)
how to grow podcasts
- big guest
- "how to" episode
- buy ads on niche audience - eg podcast junkie types - castbox, overcast
- be consistent and at least ok
- treat side hustle like a job -> grind at it
- maintain and improve an existing winner instead of constantly jumping around "there are no silver bullets, only lead bullets"
- impatience with action, patience with results
Transcript
uh in 3-1 so what was that march march
we did 338
000 downloads in april we did 436 000
downloads so
uh that's a 30 game about in may
it's tracking towards around 520 000
which is another
20 20 increase i think we can keep going
and i want to tell you what i think is
is causing all this
the first is
the biology episode so guests
typically we have found don't work that
well but a really
big name guest or someone that has a
cult following
like a tie or biology um that works
who's ty lopez oh tai lopez okay gotcha
uh when we did that one because he's
like cult following
and a cult unfollowing he's got both
yeah
yeah so that that worked so the
biology's episode is probably gonna be
the most listened
one ever um so that worked out
how much more is it than the usual is
like 20 more 50
more than a typical episode it got to 30
000
like in the first week typically our
episodes get to 30 000 over like
two months gotcha okay so it it did that
in like a week or whenever it was when
did it get released a week
days five days wednesday i talked to him
on the phone and he said yeah
a good episode i shared it so hopefully
that helps
and then uh he's down to share more but
we only tweeted out i think one clip
from it so he's down to share more clips
and he liked the
animation he was like oh like looks like
production value's going up
i was like sweet yes it is yeah uh
so that worked out well and then do you
want to announce what's working really
well is how to's
so any time a title is called how to
build a paid community
how to build paid events how to whatever
we've done
those rank the highest no matter what or
not no matter what but more often than
not so like in our top 10 most
downloaded stuff
it's either an interview with a huge a
well-known person
um which like an andrew would be a
well-known person or a how-to
blank so we have to do some more almost
like
they don't care about us and our great
ideas they care about themselves
learning something and being able to do
something they want to do
i think that's exactly what it is and
then it's ourselves peppered in there we
are the spice but
the meat is the how-to right and then
finally i got a last update um we're
running some ads on
do you know this thing called the
billionaire investors podcast
what's it called it's like a famous
thing is it we study billionaires is it
that one yeah i love that podcast if
you're looking to do it
yeah so we're running an ad on their net
on their network on that podcast i think
uh we bought it last week i think it's
gonna go live this week
then so there's two types of podcast
advertising that i'm learning about the
one
is what we do is people advertise now
hubspot advertises on our podcast
and people go to hubspot.com mfm
whatever
the other one is podcast platform so
like overcast have you heard of
overcast yeah like these clients these
apps you can use to listen to podcasts
yes and on those clients those uh users
click subscribe
and the strategy that i'm doing is what
we're doing is we are going towards
niche ones because those niche ones
typically have a far loyal following
and you could get low cost per click to
download and subscribe
and it makes sense because those people
if you are
you got to be a real podcast junkie to
go get like a new podcast app because it
has these extra five features about
podcasts so it's actually a really good
audience
that's probably really cheap because
nobody else really goes for them so i i
like the strategy a lot
and they're like they're techie they're
like tech they're early doctors
yeah and so we're running ads currently
on cast box
i've never even heard of them but it
looks cool and then overcast and so
those are some of the updates uh it's
going well okay what about the
so the ad on the we study billionaires
podcast what is it because i'm always
like
if i'm listening to a podcast what's
actually going to make me
go subscribe one is a guy comes on or a
girl comes on and they're a guest
like this happened with elaine elaine
came on our podcast she did ideas
and she said it was like i don't know
one of her biggest uh her newsletter got
like a huge spike in subscribers like
her next email send was
welcome all my new subscribers this is
amazing and she said she got you know
thousands of new subscribers from her
appearance on the pod which is great
and so that one makes sense because if i
go and guest on somebody's podcast
you listen to it for 45 minutes or an
hour because that's your favorite
podcast or that's what you listen to
regularly
and you might be like oh that guess was
cool they said they have a pod i'll go
check it out
i like that method and i'm i've said it
i got to do this i still have to go do
it which is
i want to go guest on as many podcasts
as i can that would be part my
contribution to this growth strategy
but this ad is a little bit different
it's just like a 30 second
sound clip what are we saying in that 30
second sound clip that's going to make
somebody want to subscribe
unfortunately it's not a clip i think
it's going to be stig the main guy
reading but frankly i don't know we just
closed the deal on friday
okay fair enough uh so i have to figure
it out but
we have our guys so we we got this team
uh henry and dylan
they're making like a height like a
sizzle reel right um and we might be
able to use that
but i don't know but i agree with you
like in theory i agree with you i just
don't know what's
what's available at the moment and we're
doing some other stuff to make it easier
to follow
so i'm emailing i've grown my email list
and this year
from zero to twenty six thousand
subscribers now
and at twenty six thousand i just sent
it out the first time last week
so just uh it's uh just seanpuri.com so
if ...
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