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Instant Reaction: Alphabet Sales Beat on Google Search Advertising

Bloomberg Businessweek

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Navigating AI Competition: Google's Strategic Shift

This chapter explores Google's efforts to balance traditional search advertising with the rise of artificial intelligence, specifically through its new initiative, Gemini. It discusses the importance of internal competition for innovation while addressing the challenges posed by AI on search revenue. The conversation highlights Google's resilience and adaptability in maintaining profitability amid evolving technology and market dynamics.

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