The Problem With Events Is That They're Overvalued

The problem is like when you have a media business now, the data becomes really noisy and messy. And everything at scale just becomes kind of loses value. What you're seeing with events is that they feel unique and they feel hard to cheat on. They're probably overvalued though, right? Events? Yeah. Sure. But the reason that they're overvalued is because like take B2B,. The reason that they are overvalued isbecause in B2B, every single marketing person basically works for the sales team.