5min chapter

That's What I Call Marketing cover image

S2. Ep. 13: Sustainability Marketing with Maddy Cooper

That's What I Call Marketing

CHAPTER

How to Build a Core Competency as a Marketer

I think there's like anything you've got to have a kind of schema of the foundations foundational learning that everything else can build up upon. The simple from more people need to understand the reality of the impending situation, we can all see the significance of climate change going on in Australia. And then it's the layers of understanding so keeping things for as long as possible really matters. So the Patagonia principle of making things that last so buying better and having it last longer is that fast fashion has got to be a drop more expensive higher value things.

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