It’s not about the chocolate (E)
Akimbo: A Podcast from Seth Godin
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The Chocolate Culture Changes Lives
The people who farm cacao trees are some of the poorest people in the world. Many of them make less than $3 a day. Instead of just buying sacks of beans from an importer, Sean decided to go directly to the farmers. It meant that Sean and others from his team visited with every single person they were buying the beans from.
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