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Now With More Illegal Fireworks!

Marketing Over Coffee Marketing Podcast

CHAPTER

Identity Resolution: A Composable CDP

When you look at what a composable CDP is, it's like an enterprise zapier. It doesn't do the main data storage and stuff. And beyond that, it seems like a pretty limited use case compared to what CDPs normally do. The idea of identity resolution is that you have a system that can unify them in the customer record.

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