The Difference Between Marketing and Sales

Ivy content is like an investment. It's like you're putting in the goodwill now so that it pays off six months down the road. I think into how people buy today is totally different. Like features, product, all that stuff, it's valuable. But for a lot of B2B SaaS companies that like analytic numbers focused type content or like primary research type content, that's why it's so valuable because and if it's true primary research, you're the only one that can provide it for one.

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