two & a half gamers session #36 - Google AdROAS campaigns, Admon Exchanges, Survivor.io update
two & a half gamers
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Add a Competing Exchange - The New Top Tip for DSPs
If you're mediating with app loving our iron source, you have no choice anymore. You need to find a competition for their exchanges. Right now there's pretty much only one vendor that can scratch that itch. There might be one kind of new one coming as well now with Amazon and they have a DSP kind of component called TAM but it's not open yet.
Play episode from 21:31
Transcript
