A.B. Testing: A Beginner's Guide

A.B. testing is all about experimenting, and the experimental mindset is really the thing that's gonna help you win. So instead of saying this blue button is gonna convert better than the screen button, you have to say, do I even need a button? Let's test. You start with the things that are most obvious, like button versus link, let's say, or some other visualization,. Then you continue and refine them. And so ultimately you're not really testing anything significant or substantial.