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Replay: Edu - What Is A Startup? An Antidote To Small Business Syndrome

The Startup Podcast

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The Importance of User Love in B2B Software

The importance of user love is so important to building a multi-billion dollar business these days. Part of it is the Internet, right? There are incredibly beautiful, delightful tools that users can pick up and use without permission. It's no longer something you can get away with to build a product that is optimized just for the IT buyer because the most modern B2B products are actually sold directly to the end user.

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