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The Next Renaissance

The Futurists

CHAPTER

The Conscious Consumer Wants to Buy From Consciously Capitalists

Companies are waking up to the fact that shareholders will punish them, talent will avoid them or leave them. And of course, stakeholders will also abandon them unless they are there are seen to be doing the right thing. Supply chain is now becoming the story that's going to win the digital minds and analog hearts of tomorrow's customers. If we really do want to change the narrative and inspire people to make decisions with their wallets you know with their purchases that are going to lead to sustainability. You have to have trust. This is a real serious problem at least in this country right now because nobody knows who they can trust anymore. The biggest criticism I get when I comment on something like this on social

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