The Six Most Powerful Concepts for Persuasion

Communicators who can get us to take a pre-suasive step, even a small one in the direction of a particular idea will increase our willingness to take a much larger step when asked. Consistent means it's kind of the same, right? If you're not consistent, then it means you don't do the same things. So for example, with exercising, let's say you exercise, you go to the gym. That's very consistent, daily exercise. The opposite would be inconsistent. That would mean like today you went to the gym, but then tomorrow you didn't go and you don't go the next day. You don't go this week. All right. There