The Cambridge Introduction to Lacan Part 2 w/ Todd McGowan
Žižek And So On
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The Joy Machine: Desire and Consumerism
This chapter explores the concept of commodities through the lens of a vending machine called the 'joy machine' in an airport. It highlights the interplay between gamification in consumer behavior and the psychology of desire, revealing parallels with gambling. The discussion extends to Lacanian theory, analyzing the implications of capitalist discourse and its impact on understanding desire and relational dynamics.
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