Search, Create Performance Compared to Brand Analytics

Brand analytics says our product got 87.5% of the clicks and 100% of the conversions, but in search, create performance it said we had 12.5%. That is not even comparable to what brand analytics displays. So that's a little bit, you know, troublesome. Now look at my impressions. This is called ACE in count. My impressions was 310, meaning on average, I was there every single time somebody click back or whatever our product showed up. And then for this keyword, which by the way, guys, I don't know if I mentioned it, but it's spooky kitchen was the keyword that I use. It actually, this is quite kind of like