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7min chapter
Season 4, Episode 5: Understanding the retail media landscape (with Andrew Lipsman)
Mobile Dev Memo Podcast
Navigating Retail Media and AI in Advertising
This chapter explores the intersection of retail media and AI production tools, emphasizing the need to balance effective advertising with user experience. It discusses consumer attitudes towards ads, revealing that context and ad quality significantly influence receptiveness, particularly in e-commerce settings like Amazon.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode