The Importance of Capitalizing on Mother's Day

The original intent with Mother Jarvis was very quite literally to provide resources and support for mothers who are bearing the brunt of raising the family while men were away. But then we start to see it kind of that co-opting that we're talking about really, you know, making those philosophies and kind of grinding them into the dirt a little bit. Sometimes when you do capitalize on things, you sort of suck the goodness right out.